Breaking News: On One Purchases Titus Cycles

Titus Cycles Bought by On One

On One, a popular manufacturer of affordable hard tails that range from 29ers to titanium to AM 26″, purchased Titus Bikes in the recent liquidation of Titus and all of its assets. This is an interesting move from On One as their core audience is used to quality at more of a budget price when Titus is known for more boutique pricing structures.

The coming months will show how On One wants to position the expansion in the current full suspension mountain biking market.

Official On One Press Release:

On One, the Mountain Bike Division of Planet X Ltd (Rotherham, UK) has acquired the brand, trade marks and assets of Titus Bikes Inc (Tempe, USA). The Titus acquisition complements the On One range, with the addition of high quality full suspension models. By leveraging our experience in carbon and titanium bike development we intend to build on the already strong Titus range.

In addition the Titus brand and loyal customers will provide a boost to On One’s planned expansion into the US in 2011.

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